Head of Design - CreditWise by Capital One
Design Leadership, Product Transformation
2022-24
67M
New User Acquisition
46%
Growth in MAU
72NPS
Increased NPS score
Head of Design - CreditWise by Capital One
Personalization, Research and Discovery, Account Set Up, New Feature Development
2022-24
16%
Improvement to 90-day retention
22%
Increase in Biometric Opt-ins
15%
Lift in Push Notification Opt-ins
80%
Confidence to explore CreditWise
Head of Design - CreditWise by Capital One
SEO Personalization, Marketing, Content Strategy, Growth, Design System
2022-24
20%
SEO Growth, highest to date
22
Landing Pages delivered in 8 months
10%
Improved Enrollment Bounce Rate
80%
Confidence to explore CreditWise
Design Leader
Design Leadership, Product Transformation
2024
Unlocking the power of Mobile Banking through Machine Learning and Personalization
I led the redesign of the Capital One mobile app’s Home and Account View pages—two of the most visited touchpoints by over 124 million monthly logins. Despite its critical role, the app had not been updated since 2007. I spearheaded a cross-functional team of designers, analysts, developers, and product managers to reimagine the experience, integrating personalization and Machine Learning to enhance usability and engagement. This project impacts all major business lines: Card, Bank, Small Business, and Partnerships. I built key alliances across the organization, securing executive buy-in from multiple VPs and product leads to drive this transformation.
50%
Decrease in
call volume
3X
Increase in On Time payments
20%
In App offers
take rate
Design Leader
Design Leadership, Product Transformation
2024
Secured Card Funding Portal (In Development) | Transforming the Credit Card funding experience.
As Design Lead, I established a long-term vision for Capital One's Secured Card Funding Portal, focusing on AI and machine learning capabilities. Through strategic cross-functional collaboration and executive alignment, we're transforming this crucial revenue stream (4.4M+ accounts) into a scalable, intelligent system - starting with a testable near-term experience designed to improve conversion rates and lay the foundation for future innovation.
40%
Increase funding (from 20%)
7 Days
Access to funds. Originally 3 weeks
COMING SOON - CapitalOne Site Redesign
LEADERSHIP
WHO I AM
Vision-Driven Leader
I align teams around a shared vision by combining emerging technology trends with deep customer insights. I challenge the status quo to inspire bold, future-focused solutions that deliver lasting value for both customers and the business.
Culture Builder
I cultivate a culture of trust, openness, and risk-taking where creativity thrives. By championing diverse perspectives and empowering teams to explore new ideas, I help tackle complex customer challenges with innovative, human-centered solutions.
Design Excellence Advocate
I believe exceptional design lives in the details. With a foundation in visual and UI design, I ensure every experience reflects brand standards and design principles, balancing strategy with a meticulous commitment to quality at every level.
Strategic Systems Thinker
I see design as part of a larger ecosystem. Drawing on my expertise in information technology, I navigate complexity to build scalable systems and seamless, end-to-end experiences that support customers across their entire journey.
WHAT I VALUE
Contextually Relevant
Experiences that connect our users to experiences that clearly align to their values, needs and wants.
Express the Why?
Design, driven by customer motivation, that highlights how our products enable users to achieve their goals by identifying how their Why relates to the What we offer.
Real & Tangible Experiences
Creating experiences that feel real and tangible, helping users visualize how a product fits into their lives and enhances their day-to-day interactions
LEADERSHIP
Design lies at the intersection of user needs, business goals, and leveraging a company’s unique assets. When all these elements align, the result is a beloved, re-engaging user experience that stands the test of time.
Our Services
Special Events and Celebrations
Identify and leverage unique brand strengths to create an enduring competitive edge.
Consumer
Gain deep insights into user behaviors, needs, and opportunities.
Craft
Champion design that is human, simple, and beautiful, always pushing for the highest standards.
Business
Ensure design solutions deliver measurable impact and can scale with business goals.
Head of Design - CreditWise by Capital One
Design Leadership, Product Transformation
2022 - 2024
CreditWise Early - Engagement (FTUX) Strategy
Product Strategy, Vision Design
2024
Personalized SEO, 20% growth, delivered 80% faster. (Case Study Coming Soon)
CreditWise - SEO Strategy | Growth
Design Leadership, Product Transformation
2022 - 2024
Case Study Coming Soon
Capital One - Mobile Banking App Redesign
Product Strategy, Digital Transformation, Vision Design
2024
Coming Soon Capital One Secured Card Funding Portal
Product Strategy, Vision Design
2024
Coming Soon Capital One Website Redesing
Product Strategy, Vision Design, Digital Transformation
2024
Consumer
Gain deep insights into user behaviors, needs, and opportunities.
Craft
Champion design that is human, simple, and beautiful, always pushing for the highest standards.
Business
Ensure design solutions deliver measurable impact and can scale with business goals.
Special Events and Celebrations
Identify and leverage unique brand strengths to create an enduring competitive edge.
Design Leader
2022-24
I led the redesign of the Capital One mobile app’s Home and Account View pages—two of the most visited touchpoints by over 124 million monthly logins. Despite its critical role, the app had not been updated since 2007. I spearheaded a cross-functional team of designers, analysts, developers, and product managers to reimagine the experience, integrating personalization and Machine Learning to enhance usability and engagement. This project impacts all major business lines: Card, Bank, Small Business, and Partnerships. I built key alliances across the organization, securing executive buy-in from multiple VPs and product leads to drive this transformation.
Unlocking the power of Mobile Banking through Machine Learning and Personalization
50%
Decrease in
call volume
3X
Increase in On Time payments
20%
In App offers
take rate
Design Leader
2022-24
As Design Lead, I established a long-term vision for Capital One's Secured Card Funding Portal, focusing on AI and machine learning capabilities. Through strategic cross-functional collaboration and executive alignment, we're transforming this crucial revenue stream (4.4M+ accounts) into a scalable, intelligent system - starting with a testable near-term experience designed to improve conversion rates and lay the foundation for future innovation.
Secured Card Funding Portal (In Development) | Transforming the Secured Card funding experience.
40%
Increase funding (from 20%)
7 Days
Access to funds. Originally 3 weeks
20%
In App offers
take rate
Lead Work
I align teams around clear goals and strategies, elevating design thinking across the organization. I communicate openly, frequently, and focus on delivering business results through top-tier design.
Build, Coach, and Grow
I’m dedicated to setting up my team members for success, nurturing their development, and building a strong bench of future leaders. Fair talent decisions and intentional growth are at the core of my leadership.
Build a Design Culture
My goal is to foster an inclusive, innovative design culture where collaboration thrives, psychological safety is prioritized, and designers can hone their craft. I aim to make the design team a pillar of respect both internally and externally.
Special Events and Celebrations
Identify and leverage unique brand strengths to create an enduring competitive edge.
Head of Design - CreditWise by Capital One
Design Leadership, Product Transformation
2022-24
67M
New User Acquisition
46%
Growth
in MAU
72NPS
Increased NPS
Head of Design - CreditWise by Capital One Cross Organization alignment, Strategy, Vision, Personalization, Research and Discovery.
2022-24
16%
Improvement to 90-day retention
22%
Increase in Biometric Opt-ins
15%
Lift in Push Notification
Head of Design - CreditWise by Capital One Cross Organization alignment, Strategy, Vision, Personalization, Research and Discovery.
2022-24
20%
SEO Growth, highest to date
22
Landing Pages delivered in 8 months
10%
Improved Enrollment Bounce Rate
Sarah Reynolds, Sr. Director Product
“I have found David to be an excellent partner on the CreditWise team. He is super knowledgeable of our product and our customer base, a pleasure to work with and brings thoughtful and insightful ideas / contributions to Product and broader CreditWise Leadership Team meetings.”
Danny Machado, Design Lead
"David challenges us to push beyond the status quo, always encouraging innovation while fostering an environment where different perspectives are welcomed and valued."
Patrick Kee, Director of Tech
“David has had a big impact on CreditWise design since joining. He has established a solid design process for generating intent and he's been a very helpful thought partner for understanding & solving the challenges tech and design have faced. Because of his influence and leadership the engagement team is closer than ever to creating a robust, strategically aligned product roadmap.”
Jessica Davis
This is your Testimonial section paragraph. It’s a great place to tell users how much you value your customers and their feedback.
Jessica Davis
This is your Testimonial section paragraph. It’s a great place to tell users how much you value your customers and their feedback.
KR Ling
Director of Product Management
David consistently supports team members in driving results and communicating high-level strategy. His leadership has been instrumental in breaking down barriers to collaboration, ensuring we’re always focused on the highest-value work.
Patrick Kee
Director of Engineering
David has had a big impact on CreditWise design since joining. He has established a solid design process for generating intent and he's been a very helpful thought partner for understanding & solving the challenges tech and design have faced. Because of his influence and leadership the engagement team is closer than ever to creating a robust, strategically aligned product roadmap.
Danny Machado
Design Leader
David challenges us to push beyond the status quo, always encouraging innovation while fostering an environment where different perspectives are welcomed and valued.
Head of Design - CreditWise by Capital One
Design Leadership, Product Transformation
2018-22
Head of Design - Card and Bank Acquisitions and Platforms
Design Leadership, Product Transformation
2018-22
01 | Consumer
Gain deep insights into user behaviors, needs, and opportunities.
How I think about design & leadership
Design lies at the intersection of user needs, business goals, and leveraging a company’s unique assets. When all these elements align, the result is a beloved, re-engaging user experience that stands the test of time.
03 | Business
Ensure design solutions deliver measurable impact and can scale with business goals.
02 | Craft
Champion design that is human, simple, and beautiful, always pushing for the highest standards.
04 | Differentiation
Identify and leverage unique brand strengths to create an enduring competitive edge.
Capital One Mobile App Redesign
Design Leadership, Product Transformation
2024
Secured Card Funding Portal Redesign
Design Leadership, Product Transformation
2024
DAVID KAZARYAN –
WORK,
CV